There’s a "New Standard" for business email.

To mitigate the risks inherent to today's environment, businesses must embrace a "New Standard". One that delivers high reliability, enhanced security and tamper-proof intellectual property protection.

Email used to be so simple. A business used to get by with just a few basic email components:

A server in your closet

Basic/free anti-spam and anti-virus

Local disk backup, just in case

This old standard doesn’t support the way business is done today. To meet users’ basic requirements, businesses these days require 24/7 email uptime, complete mobile freedom, a half-dozen adjacent technologies, and protection against unprecedented threat levels.

This is why email is moving to the cloud: a cloud email provider offers far more functionality, reliability and protection than you could affordably deliver on-premises.

But not all clouds are created equal. Office 365™ is the best example: while it does address the shortcomings of the old on-premises server, it doesn’t address all the requirements of the “New Standard”.

Here’s what you need to meet the “New Standard”—and why each element is so important.


The old experience: Sporadic downtime.

When email was deployed on-premises, users were at the mercy of their IT team’s availability. If an outage happened after business hours, users usually couldn’t access their email until the morning.

Office 365’s offer: 99.9% uptime.

Office 365 includes a 99.9% uptime guarantee with its plans. That is two nines less than recommended, adding up to 525 minutes—or over 8 hours—of allowed downtime per year. How would a full business day of downtime affect your business?

The “New Standard”: 99.999% uptime.

Your email provider should promise a 99.999% uptime, which amounts to less than 6 minutes of unplanned downtime per year. And they should back that promise financially.


The old experience: Strict storage quotas.

With on-premises email, adding storage to the server was very complex. Administrators preferred to impose strict quotas on mailbox size. This often interfered with user workflow, led to the deletion of important data and made many users extremely frustrated.

Office 365’s offer: Looser storage quotas.

Office 365 Business plans have 50GB limits on mailbox size and archive size. Heavy users who run out of space must choose to delete messages or upgrade to more expensive unlimited plans. Either way, you don’t alleviate mailbox quotas on users.

The “New Standard”: No quotas—unlimited mailbox storage.

Exchange mailboxes and email archives should offer unlimited storage—never any quotas. This lets users leverage email any way they want, without incurring additional fees.


The growth in average Exchange mailbox size since 2011.²


The old experience: Emails inadmissible as evidence.

45% of business emails contain business value.5 In court, these emails are invaluable. But many courts only admit email evidence if it can be proved it wasn’t altered. With an on-premises server, this is hard—and costly—to demonstrate.

Office 365’s offer: Basic eDiscovery tools.

Office 365 offers tools for meeting litigation requirements to submit emails as evidence. For email attachments, Office 365 offers mostly Microsoft® specific formats — fewer than 60 file types. eDiscovery costs will rise if supplemental manual searches are required for unindexed files.

The “New Standard”: Robust eDiscovery capabilities.

Tamper-proof email archiving makes eDiscovery much less costly. To prepare for every legal eventuality, make sure your archive is simple to search, and that a minimum of 500 file types can be indexed.


The old experience: Compliant data retention is expensive.

Regulations like HIPAA, FINRA and SOX require companies to store data for 2-7 years. This creates and imposes significant data storage and maintenance requirements for on-premises deployments.

Office 365’s offer: Compliant data retention could still be expensive.

Office 365 retains a user’s data if their mailbox is still active. For regulated businesses, the choice is to keep paying for an ex-employee’s mailbox for 2-7 years after they leave the company or risk fines.

The “New Standard”: Compliant data retention is cost effective.

Look for a provider that lets you remove user mailboxes while retaining the email archive for as long as you need it. This reduces the cost of storing user data to facilitate compliance.


The fine imposed by the SEC on a company for not establishing outlined cybersecurity polices before a breach.⁴

The "New Standard": 10 Essential Elements of Business Email

The benefits of moving to the cloud will be lost if your new service doesn’t meet the New Standard of Business Email. Here’s what you need:

Hosted Exchange

Beyond delivering high reliability, better security and lower startup costs than on-premises, Hosted Exchange also provides:

  • Easy business mobility
  • Expert assistance with migration
  • The latest versions of Exchange

Advanced email security

Deploying integrated email security keeps your business safe from threats that can disrupt your users, damage your hardware, compromise your security, and — worst of all — spread infections. It also provides:

  • Protection against spam and viruses
  • Flexibility and control of settings
  • Company-wide white and black lists

Email Archiving

Email Archiving ensures email is replicated and stored in a tamper-proof archive, so if you need to restore or locate it, you can. Deploying Email Archiving also provides:

  • 100% data capture including attachments
  • Simple, flexible search and recovery
  • 99.999999999% data resiliency
  • Unlimited storage

99.999% uptime guarantee

We offer a financially backed 99.999% uptime SLA for our services. This means that you can expect less than 26 seconds of downtime a month — and we back up this promise financially.

Regulatory Compliance

Our security and privacy control address a wide range of regulations:

  • Common regulations such as HIPAA, FINRA, SEC, etc.
  • Security and privacy controls to protect sensitive information




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